Xbox is Now XBOX, Apparently

Esports
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Xbox has undergone a rebranding, now officially referred to as XBOX. This subtle shift in capitalization marks a new visual identity for the gaming giant.

Callum Whitby
Callum Whitby

Callum Whitby, 43, sports writer from Liverpool. With over two decades covering European football, he's established himself as an authority on Champions League and international competitions. His trademark long-form articles explore the cultural and historical contexts behind football rivalries. Hosts a weekly podcast featuring conversations with former players and managers from across the continent.

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