Liga Portugal, the governing body for professional football in Portugal, has announced a significant expansion of its ambassador program. On Friday, during the opening of the “Kick Off 2025-26” event held at the Arena Liga Portugal auditorium, twenty new former players officially took on roles as league ambassadors.
These individuals represent a collection of stars who previously graced Portuguese pitches, contributing memorable moments and high-level performance. Their new mission shifts from scoring goals and making saves to promoting the sport`s image and values. As ambassadors, they will actively contribute to boosting Portuguese football`s profile, both domestically and internationally, leveraging their recognition and experience – this time, from beyond the touchlines.
The list of new appointees includes notable names familiar to fans. Joining the ambassador ranks are: Afonso Figueiredo, Albert Meyong, André André, António Folha, Antunes, Carlitos, Derlei, Eliseu, Flávio Meireles, Hassan Nader, Hugo Almeida, João Tomás, Jorge Cadete, Ljubomir Fejsa, Manuel Fernandes, Mário Jardel, Nuno André Coelho, Paulo Madeira, Pedro Mendes, and Ruben Micael. The inclusion of players like goal-scoring machine Mário Jardel or powerful forward Hugo Almeida highlights the diverse range of talent now representing the league.
With these additions, the total number of Liga Portugal ambassadors now stands at a formidable 54. They join an already distinguished group that features legends such as Paulo Futre, Ricardo Quaresma, Simão Sabrosa, Bruno Alves, Costinha, and many others who have left their mark on Portuguese football history.
This expanded roster of ambassadors signifies Liga Portugal`s commitment to utilizing the rich legacy of its former players. By enlisting these respected figures, the league aims to strengthen its connection with fans, enhance its global presence, and champion the development of football in Portugal. It seems the transition from pitch battles to boardroom representation is complete for these veterans.
