Recent analyst estimates indicate that Bungie’s extraction shooter, Marathon, may have sold approximately 1.2 million copies globally. A significant majority of these sales are attributed to PC platforms, particularly Steam, rather than PlayStation consoles.
Figures from market analysis suggest that of the estimated 1.2 million sales, roughly 800,000 were on Steam. PlayStation 5 accounts for about 217,000 sales, while Xbox Series X/S contributed around 133,000. This breakdown means nearly 70 percent of players are on PC, with PlayStation representing about 19 percent, and Xbox making up the remaining 11 percent.
This strong PC performance is particularly noteworthy given that Bungie is a first-party Sony developer. The substantial difference in sales between PC and PlayStation platforms raises interesting questions, especially in light of previous reports suggesting Sony might be reconsidering its PC release strategy for single-player games, while multiplayer titles like Marathon remain slated for PC. The popularity of Sony’s multiplayer offerings on PC likely explains this approach.
Initial player impressions for Marathon were reportedly less accessible compared to some competitors, such as Arc Raiders. While Arc Raiders saw a significant boost in player growth following its “Server Slam” event, Marathon’s similar event did not yield the same lasting effect, suggesting many players tried it early but didn’t commit to the full release.
However, there’s positive news regarding Marathon’s long-term engagement. Players who have stuck with the game demonstrate strong retention, with an estimated 380,000 daily active users. PC, once again, leads this trend, with Steam users averaging 27.8 hours of playtime, significantly higher than PS5 at 16.5 hours and Xbox at 17.3 hours. This indicates the game has a strong hook for its dedicated community.
Further analysis reveals interesting player crossovers. On Steam, a substantial 78.2 percent of Marathon players have also played Destiny 2. Additionally, 62.7 percent have played Helldivers 2, 55.9 percent have tried Arc Raiders, and 52.3 percent migrated from Halo Infinite.
Industry reports suggest these estimated figures are quite close to Bungie’s internal data. According to sources, there are currently no plans to scale back or alter content strategies for Marathon. Work on future seasons is ongoing, and the game’s ultimate trajectory will unfold over time. While Marathon might not yet be the massive hit some anticipated, it’s certainly not considered a failure.
Overall, Marathon presents an intriguing case study. While some players may have found its unique elements challenging, it successfully retains a loyal and engaged audience. The hope remains that Sony will continue to support the title, especially amid recent concerns about the company’s approach to its studios.
