Portuguese football club Estoril Praia has received a significant accolade off the pitch, being formally recognized by Liga Portugal with the prestigious Marketing and Communication Award.
This award specifically acknowledges the club`s creative project centered around the development of a unique team kit. This jersey transcended typical sports apparel, serving as a notable tribute to the late Brazilian Formula 1 icon, Ayrton Senna.
The initiative, which involved collaboration with Senna Brands, was designed with a clear historical objective: to commemorate the 40th anniversary of Senna`s very first Formula 1 victory. This landmark achievement occurred precisely at the Autódromo do Estoril circuit, a location intrinsically linked to the Estoril area. According to António Nobre, Marketing Director at Estoril Praia, the kit aimed to “recall the history and celebrate” this pivotal moment in motorsport history.
The Marketing and Communication Award itself is an initiative established by Liga Portugal in partnership with Marketeer magazine. Its purpose is to identify and commend marketing actions and campaigns executed by the sports societies within the league that successfully enhance the fan experience and strengthen the bond between supporters and their respective clubs.
Estoril Praia`s Senna tribute kit appears to have been a successful execution of this principle, effectively bridging the gap between the distinct worlds of football and Formula 1. By connecting the club`s visual identity with a global sporting legend and a specific, locally relevant historical event (Senna`s first win at the Estoril circuit), the club generated a compelling narrative. It underscores a sophisticated approach to engaging fans, leveraging shared history and iconic figures to connect on a deeper level beyond the ninety minutes of a match. It`s a rather elegant piece of fan engagement, proving that sometimes the most effective marketing campaigns are those that respectfully tap into broader cultural touchstones and local heritage.
This recognition by Liga Portugal highlights Estoril Praia`s innovative strategy in sports marketing and fan relations, providing a notable example within Portuguese football of how historical tribute can translate into meaningful connection and well-deserved industry recognition.
